Providing machine learning solutions that focus on engineering african market datasets to make insightful predictions and forecast
Ensure quality data mining through standard data aggregation strategies and methods to better improve decision making
Changing the narratives at the last mile retail channels with extensive consumer research and retail insights indcators
We love what we do and we put in a lot of time to perfect our work. When we are not working for our clients, we are working on our company.
The insights and strategy derived from our market research helps our clients grow their business. The market research findings ensure our clients’ marketing, operations, and business strategy is aligned with the needs of customers and markets.
You don’t truly understand another person’s position until you walk in their shoes. In essence, this is the basis and mission of our work. Market research is designed to learn about people’s attitudes, decisions, and behaviors. It’s all about perspective.
“We leverage on our database of 200,000 physical retail stores(both formal and informal) and 500 online retail stores to drive insights and brand performance”
Retail scope is a data/AI driven research firm focused on last mile retail channel, we help companies reach the last-mile and bridge the grey areas in retail research in Africa.
We belief in the power of retail, so we decided to help companies grow their consumer reach through the last-mile, this is sin-qua-non for exponential growth as the retail space transform through data and artificial intelligence
Omnichannel marketing is the combination of the various means organizations use to interact with consumers, with the goal of creating a consistent brand experience. This includes physical stores and digital or online stores. The aim Read more…
Customer Experience is one of the biggest factors that retailers have to consider. It refers to all the interactions a customer has with a retailer or a brand including everything from finding products online, shopping Read more…
If you are a retail business owner, chances are you have experienced increased prices for your products from your suppliers in the last several months. One thing is sure, though: inflation will not last forever. Read more…
Inflation continues to be a widespread concern for businesses and consumers alike. According to an October 2022 survey by Deloitte, over 70% of consumers said they’re concerned about the rising costs of everyday purchases. And Read more…
Consumer insights are the interpretations of consumer behaviors that help businesses understand how their target audience thinks, feels, and engages with their brand. This information can come in many forms. For example, you could aggregate Read more…
The retail industry in the United States is one of the largest and most diverse in the world. According to Statista, retail e-commerce sales in the United States are projected to reach 827.4 billion U.S. Read more…
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