Omnichannel marketing is the combination of the various means organizations use to interact with consumers, with the goal of creating a consistent brand experience. This includes physical stores and digital or online stores. The aim of omnichannel marketing strategy is to create a convenient user experience for consumers that may Read more…
Customer Experience is one of the biggest factors that retailers have to consider. It refers to all the interactions a customer has with a retailer or a brand including everything from finding products online, shopping in stores, speaking with customer service or having your products serviced. Giving your customers a Read more…
If you are a retail business owner, chances are you have experienced increased prices for your products from your suppliers in the last several months. One thing is sure, though: inflation will not last forever. But for now, it’s a serious concern for every retail business in 2022. After all, Read more…
Inflation continues to be a widespread concern for businesses and consumers alike. According to an October 2022 survey by Deloitte, over 70% of consumers said they’re concerned about the rising costs of everyday purchases. And as prices continue to increase, we can expect shoppers to shift their buying behaviors. Industry Read more…
Consumer insights are the interpretations of consumer behaviors that help businesses understand how their target audience thinks, feels, and engages with their brand. This information can come in many forms. For example, you could aggregate bunches of behavioral data from Google Analytics to find trends in demographics. Or you could Read more…
The retail industry in the United States is one of the largest and most diverse in the world. According to Statista, retail e-commerce sales in the United States are projected to reach 827.4 billion U.S. dollars in 2021. The retail industry in the United States is highly competitive, with a Read more…
Retail or retailer may be a familiar term especially if you work in the business and supply chain field. Retail is a form of business that sells products or services to individual consumers or end-users. Products sold in the retail business are not for resale but for end consumers’ consumption. Read more…
The logistics industry has a lot of contributions to our everyday lives but it is usually neglected by people. Unless you are involved with the industry in one way or the other, you aren’t going to notice the contributions of the logistics industry until one of the products or things Read more…
Data analytics is a powerful tool that can be used to improve retail marketing in a variety of ways. By leveraging data, retailers can gain a deeper understanding of customer behavior, track market trends, and optimize marketing campaigns, which can lead to increased sales, improved customer satisfaction, and increased profitability. Read more…
Retailing plays a crucial role in the economic growth of Nigeria. Retailing contributes to the economic growth in Nigeria through job creation. The retail sector is a major employer in the country, providing jobs for a wide range of people, from sales associates and cashiers to managers and executives. This Read more…